CALL
girls just wanna load trucks
Date: TBD
Time: 2:00 PM – 7:00 PM
Location: (4) TBD
Meet: 4107 Clarendon Road Brooklyn, NY 11203
keys
Dani: (347) 405 3279
Niss: (404) 406-6410
Videographer
Dani — @davincdeez
Photographer
Anissa — @nissforshort
Beauty
Zola — @zoey.badasss
talent
Girls:
Maya — @_mdivine
Tati — @cabroncitatatianita
Brands:
Focus:
Photo|Video — Brand positioning
Photo|Video — Storytelling
Focus:
Photo|Video — Brand positioning
Photo|Video — Storytelling
Photo|Video — Brand positioning
RUN
Production arrival | Stage
2:00 PM
3:00 PM
Location #1
4:00 PM
Location #2
5:00 PM
Location #3
6:00 PM
Pickup shots + Brand pitch assets
7:00 PM
Pizza party
WARDROBE
What you would wear on the hottest day in NYC.
Think weather and the scene.
Color. Texture. Statements.
Important
Avoid wearing heavy layers
Allow your pieces to be interchangeable
Theme: Fuck it we’ll do it live
Encouraged
Fitted silhouettes
Pieces that move well on camera
Saturated tones, color contrast accents
Texture!!! (wrinkled leather, mesh, patchwork etc.)
Avoid
No big logos
Graphic Tees of obvious brands
Neon athletic wear i’ll scream.
set
Primary Hues
Blue
Green
Yellow
Orange
Red
We’re outside.
Approach
High contrast foregrounds
Static composiions
Flat backgrounds (in post?)
Atmospheric, kinetic energy
Static poses (foreground)
Motion in background
assets
16×9 wide shots [web]
establishing | interior | characters | brand positioning
16×9 long form [web, youtube]
4×5 postcard compositions (Photo + Video)
Models | Products
9×16 close ups (Photo + Video) [youtube, IG/reels, tiktok]
Models | Product | Story short
16×9 + 9×16 bts | [web/tiktok]
mood
shot
list
take cameras out of trunk . wide
spin dial on camera, adjust settings . close up
picking song . close up . gfx
multiple angles of uhaul | product
static shots, repetitive subjects | product
reverse zoom | long shot leaving uhaul | meeting clients
Client introducing product | wide/mid/ multiple high angles
static pace | dressing
tempo change | close ups
set tone with shaky cam
shaky cam | dressing | multiple shots
brooklyn establishing shots | subject movement for transitions
brooklyn establishing shots | model focus
Models posed | products placed
Models posed with and without uhaul.
Uhaul passes by reveals production crew.