Brand design ↓
Good Morning America
event campaigns
product integration
template systems
GMA
Social
oscars
campaign
For Oscars coverage, the work centered on building graphics that felt elevated and celebratory while still fitting within broadcast, digital, and social ecosystems. The goal was consistency across platforms while allowing the campaign to feel distinct from everyday news graphics.
> E-Commerce | (social/web/broadcast)
> Template systems
featured
Shop GMA +
GMA Book Club
Shop graphics needed to feel product-forward and clean while still aligning with GMA’s visual language. This work focused on layout systems, product hierarchy, and fast content turnover.
Book Club graphics required consistency over time while still feeling fresh release to release. The focus was building flexible templates that could support new titles, authors, and seasonal pushes.
Across all avenues, graphics were built to translate cleanly between web, social, and broadcast. The goal was to maintain brand consistency while allowing each brand and voice to function natively.