Brand design ↓
Good Morning America
event campaigns
product integration
template systems
GMA
Social
oscars
campaign
For Oscars coverage, the work centered on building graphics that felt elevated and celebratory while still fitting within broadcast, digital, and social ecosystems. The goal was consistency across platforms while allowing the campaign to feel distinct from everyday news graphics.
> Experiential Design | (social/OOH)
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Hennessy
Hennessy Roadhouse graphics needed to feel premium and tactile while living natively in a social-first format. The work focused on material storytelling developing a branded leather texture concept with an animated hot iron stamp effect as a Stories opener, designed to frame day-to-day recap content with a signature visual language.
Texture explorations in denim, paisley, and flannel were developed as variations, each shifting tone while keeping the core concept intact. The goal was to build a flexible visual system that felt ownable and distinct across every iteration.
> E-Commerce | (social/web/broadcast)
> Template systems
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Shop GMA +
GMA Book Club
Shop graphics needed to feel product-forward and clean while still aligning with GMA’s visual language. This work focused on layout systems, product hierarchy, and fast content turnover.
Book Club graphics required consistency over time while still feeling fresh release to release. The focus was building flexible templates that could support new titles, authors, and seasonal pushes.
Across all avenues, graphics were built to translate cleanly between web, social, and broadcast. The goal was to maintain brand consistency while allowing each brand and voice to function natively.