this was not
the plan
A Quick Psych Eval
Steps I took in a Creative Direction.
Her voice lives in the left hemisphere of my brain.
Logical, and loud.
That’s Lefty.
Lefty is law.
The consequences of her actions resist the mundane til this day.
The bored latch-key kid from Brooklyn who liked to test her, push back on rules, who ultimately desired rebellious creative expression lives next door.
Righty, still riots.
I listen, to both.
My mom is the most structured person I know.
Single parent, involved everywhere, does everything, and everyone knows her.
She wears a lot of hats and they all fit.
Growing up around that kind of energy conditions you before you realize.
Structure becomes normal and responsibility becomes instinct.
You think, then do.
Creative work without structure can be botched.
Structure without creative play is bullshit.
So most of my process looks like this
&
Lefty profits
Righty plays
Contrary to popular belief, I’ve always known what I wanted to do.
Back in high school I interned at Y&R Madison Group’s studio, where I got my first real look at how the creative industry works: art directors, strategists, producers, designers, all building the same roof.
I spent that summer storyboarding Colgate commercials. Over and over. Realizing quickly there was no desire in me to wear one hat.
Repetition ruins me.
The Brooklyn Technical Highschool Media & Communications diploma transformed into a Film & Video production degree from Temple University.
Tides then turned in too many ways to count.
Well, they came to a total of ten years of multidisciplinary design experience and campaign building for companies ranging from ABC News to Hennessy.
For a while,
imposter syndrome convinced me I lacked focus and structure,
but I was not drifting…
…I was circling back.
My rolodex of disciplines refined my approach.
I can create things and the worlds they live in.
From digital → irl
The tension between structure and creative play is where most of my work lives.
I prefer to build creative systems instead of isolated deliverables.
An idea without a plan is just a dream.
Systems allow you to scale in your sleep.
I’m proud of my balance between discipline and disruption.
Glad the job still feels like fun.